Sage Surfaces came to Purdie Rogers wanting a logo refresh and an updated look. Along with the new logo, I designed a website, product labels, brochure, and Amazon storefront. I also worked with a food stylist & photographer to produce all new imagery of the product line.

My roles:
• Art direction
• Graphic design
• Illustration
• Computer production

As Sr. Art Director and Designer at Purdie Rogers, I had the opportunity to rework the company’s overall look and feel. This included a new website, business papers, new business kit, and more.

My roles:
• Art direction
• Graphic design
• Illustration
• Computer production

For several years, I was a designer, art director and computer production artist for the Sur La Table catalogs. These are select spreads from some of my favorite books.

My roles:
• Art direction (including photo selection & color management)
• Graphic design
• Illustration
• Computer production
 

Probably the biggest project of my life - high profile car, large scale Hollywood special effects, unusual printing techniques and the last project I did before leaving the auto industry.

Visually, the concept was to give the car an almost animated look while jumping from cool to warm, and showing it drive in all different scenarios (street, race track, rain, snow, etc.). The car’s tag line was “Anyone. Anytime. Anywhere.”

My roles:
• Art direction (including all photography art direction)
• Graphic design
• Illustration

This piece is given to landlords of potential retail locations. It gives an overview of the company as a whole - it's history, the retail layout, the cooking class programs, etc. Due to a limited budget and the need for something unique, I was able to work with our vendor to find an alternative binding method - shoelace rivets!

My roles:
• Art Direction (including photo selection & color management)
• Graphic Design
• Illustration
• Computer Production

The Nespresso launches were always some of the larger, more comprehensive projects to come through the department. In this setup, dIfferent machines sit on top of the cubes in front, while the tall displays in back are more informational heavy.

My roles:
• Art direction (including photo selection & color management)
• Graphic design
• Computer production

Superyacht Northwest is an orgainzation of business that service the yacht industry, whose goal is to bring more yacht cruising to the area.

Purdie Rogers was tasked with designing the group’s visual identity, brand video, and promote it’s booth at the Ft. Lauderdale International Boat Show through social media.

I used the yellow color to stand out among the sea of blue that most business in the industry use. I was told the SYNW booth was visible from across the room.

My roles:
• Art direction
• Graphic design
• Computer production

*logo wave mark not my design

NWEA is a non-profit that supports low-income young people who want to pursue higher education. Purdie Rogers donated agency time, and I was able to design their logo and visual identity package.

The logo has a door hidden within the “E” that represents doors opening of new opportunity. Intended to be subtle, it won’t always be seen by the viewer, but it adds an underlying message that speaks to the organization’s mission and vision.

Items produced included a style guide, website, business papers, brochure, newsletter, annual report, posters / outdoor graphics.

My roles:
• Art direction
• Graphic design
• Illustration
• Computer production

Although an older piece (2006), this remains on of my favorite projects of all time. Everything came together on this one - the right client, beautiful product, great photography, etc. This was the last year Nissan wanted to promote the orange (paint and interior), which I think added a lot to the overall look and feel.

My roles:
• Art direction (including photography art direction, selection & color management)
• Graphic design
• Illustration

Ply Gem was looking to refresh their siding brand, Variform, with a new look and feel. Along with the logo, I designed the general graphic direction for their product catalogs, siding cartons, sales materials (swatch books, portfolios, etc.), and a launch kit for distributors.

My roles:
• Art direction
• Graphic design
• Illustration
• Computer production

Jinko Solar came to us for a website refresh and help branding their new line of Eagle modules. The work I did included the website, product data sheets, brochures, a sales kit , and trade show booth graphics.

*website graphics are not what was produced, but are my favorite of what was presented. Website images are FPO.

My roles:
• Art direction
• Graphic design
• Illustration
• Computer production

Much like the Z brochure, this is another old project that I still love. All the pieces came together - the design, the photography and the printing (on thick uncoated paper with heavy ink). The goal was to convey the masculine personality of the truck without being corny and expected. The illustrated spread was made to look like an old, worn instruction manual. Texture was achieved by running it through a copier many, many times.

My roles:
• Art direction (including photography art direction, selection & color management)
• Graphic design
• Illustration

An internal brochure for T-Mobile explaining the importance of data centers in non-technical, easy to understand language. It was used by the Enterprise IT group to sell the data centers to those with funding.

My roles:
• Art direction (including photography art direction, selection & retouching)
• Graphic design
• Illustration

Various materials for the launch of the newly re-designed Mercedes SL-Class. The kit included showroom banners, a pre-launch brochure (with clear acetate pages showing the roof retracting) and a logo study that was used on various promotional materials. The concept followed the launch campaign: "It's a ____"

My roles:
• Art direction (including photo selection & color management)
• Graphic design
• Illustration

The concept was to find a location that fit the personality of each car and shoot the whole campaign at roughly the same height. By shooting down on the car, the backgrounds become simple, clean and graphic and work together as a series (they're displayed together) due to the similar height, composition and lensing.

My roles:
• Overall concept
• Art direction (including photography art direction, selection & color management)
• Graphic design

This book is mailed to people once they sign up for the Sur La Table gift registry program. It's very information heavy, explaining all the different items in each category (the different shapes, uses, brands, etc.), but is easy to follow due to the illustrations and diagrams throughout. It fits in an envelope and is part of a registry kit.

My roles:
• Art direction (including photo selection & color management)
• Graphic design
• Illustration
• Computer production

These timelines of the company's history were made into 8 foot high accordion-fold walls and used to separate areas of the 40th anniversary party.  The goal was to fill them with interesting and unknown tidbits, in an easy to follow timeline, that people could browse over cocktails and small talk.

My roles:
• Art direction
• Graphic design
• Illustration
• Computer production

Various behind-the-scenes looks at old jobs I've worked on - photo shoots, work flow, personal work, and more.